Dana has been an instrumental force in my business. Since working with Dana, my company has grown over 1000% and continues to explode. He has taught me everything from financials to human resource management, and I continue to learn more with each phone call, visit and email. There is no bullshit with Dana – ever. Through every step of the way he has kept me a top priority, worked long hours and calmed me when the issues that accompany growing a business seemed to loom larger than life. I recommend Dana without hesitation (and I’m a seriously tough customer) He’s the best!”

“Dana Fried is the best consultant I have ever worked with in my business career. I have worked with consultants from the Boston Consulting Group who could not measure up to the talent and energy that Dana has. Taryn Rose International would not be a 40 million dollar company today without the assistance of Dana Fried over the last 9 years. He has known me since I started from my garage and was by my side as a COO, during my company’s fast growth.

Dana is able to help a business owner get over the hurdles of production, inventory management, margin control and maximization and financial controls. He is the best negotiator I’ve ever met. He was able to put together a deal with our Japanese distributor during one trip to Japan. This is a remarkable feat given the Japanese reputation of being very slow and careful in business.

Dana Fried will add value to any company and I am happy to say we still maintain our relationship today because of his multi-faceted knowledge base and talent. His incredible energy level makes him efficient and able to work under pressure and long hours when needed. I am able to recommend Dana with the highest praise and gratitude.” 

“I met Dana Fried at a workshop he was teaching right before our launch into Neiman Marcus. Since then he has helped streamline everything from cashflow, production, sell through at the retail level, inventory management and margin to provide an infrastructure to support my fast growing company. We have grown over 250% in our first 4 months working with Dana. He has helped put Tommyjohn in a perfect position to sustain our growth.

“I have worked closely with Delphic Consulting over the past year.

In that very short time frame we have rebranded our company, had a double digit increase in revenue, streamlined our reporting, budgeting and organizational processes, retrained our sales reps in line with our brand, and provided sales kits and marketing materials that have allowed us to double our sales from trade shows when compared to the prior year.

My management team and I enjoy working closely with them.

Their experience in the footwear industry is so valuable and I would give them my highest recommendation to any business owner looking to take their business to the next level.”

“Dana Fried has been instrumental to Hammitt Los Angeles.

When we started working with Dana, we did not have basic systems in place for production, inventory, accounting, or sales. We now have all of that and so much more. His coaching allowed me to “select carefully” from among the best showrooms and trade shows. His training on how to present the brand also helped me to obtain a large credit line and a high quality manufacturing partner for global expansion. Lastly, Dana really cares and is a bright beacon of light on some dark days.

Dana’s Quick Start briefcase is not only full of years of quality success in the industry but also the most positive fun loving attitude in the business. He always picks me up, makes me smile and then helps me to analyze some of my toughest decisions. The only time I have slipped up, is when I have not consulted with him first, or asked him to advise. Lastly his connections and referrals in the industry make many decisions easy because I can trust the people he knows to guide me and serve my needs.”

“Do you know your margins? Are you keeping updated records of your below the line costs? What commitment are you making to your retailers for sell through? Do you know what sell through is?

I started Blu Pony Vintage with a clear vision of my brand identity and what I thought was an understanding of margins, my customer and my product. Dana Fried showed me that although I had a great product that doesn’t mean anything if you don’t have proper margins and a strong sales strategy to survive. And so the process began.

We met regularly to go over everything related to Blu Pony Vintage. If I had questions after our scheduled meet, Dana was always available. It felt as though I had a partner even though it was just me in the beginning. It was great knowing he would be checking my progress and keeping me focused on the next step.

There is no way Blu Pony Vintage would be where we are today with out Dana Fried’s support and guidance.

“I have known and worked with Dana Fried at Delphic Consulting for a number of years. His experience and hands on approach have helped many FBI members achieve their objectives.

Dana gives advice based on real life industry experience of running both apparel and footwear companies from start-up to over $30M in revenues.

Dana is a teacher, advisor, mentor and motivator with the resources and connections to get companies to the next level.

I consider Dana a trusted advisor to both me and Fashion Business Inc and would recommend him to anyone looking to grow their business.”

“I have been working closely with Dana for over a year now. When I first met Dana I was new to the industry and only had an idea of having my own clothing company. Dana coached me through the whole process – from branding to finances to marketing to distribution, the list goes on. I have just launched my first collection and have received great response from the market. He is not only my consultant but also a business partner.

Dana is extremely knowledgeable, professional, responsive and has associated himself with an extensive network of talented professionals. He is passionate about what he does and always looks out for his client’s best interest.”

“Dana was literally the answer to our prayers when all we had was a big dream, little hope, and sketches of shoes. He provided a reliable guidance and substance to our vision. He taught us the tools necessary to start our business in operations, manufacturing, sales and merchandising, and finances. Now we dream in terms of gross margins and projections.

He’s like our “business dad”, only looking out for our best interests, showing us the scenarios and tools for us to make our own decisions, and being there when we make our mistakes (like when we don’t listen). Dana Fried brings to us and our company an indispensable knowledge and experience, all with a candid and fresh honesty, and a sense of humor. Now we just want to make him proud. Thanks Dad!”

“It is with great pleasure I write this testimonial. As a young entrepreneur Dana has helped me and my company achieve many objectives such as higher profit margins, more efficent production schedules, and establishing stronger relationships with overseas factories.

What impresses me most about Dana is how knowledgable and well rounded his experience is. From cash-flow analysis to PO financing he understands the big picture and the details that need to be in place to achieve both short and long-term goals. His detailed analysis of profit margins lead my company to significant profits within the first month of working together.”

“Armed with an idea fit for an industry I had no experience in, I wondered if I could even get my business off the ground and going in the right direction.

Dana stepped in and offered his amazing industry and operations knowledge and provided me with a clear and robust blueprint of what I needed to focus on and where I needed to go. He took on the project as if it were his own considering the characteristics of my products and business as well as my personal experiences, abilities and vision and created a tailored and unique business blueprint.

I felt educated, confident and ready to start my business with Dana by my side and have been able to get it off and running with great results in less than a year!

If you have no idea where to start, if you know exactly where you want to go but don’t know how to get there, or if you think you have it right and just need a second opinion, Dana is the person to seek to help you get results and achieve goals!”

“The Quick Start Program was the best money we have spent, and I only wish we had done it sooner. We could have avoided a lot of mistakes and saved a lot of money. As we are now getting ready to deliver our line to the US and European markets, I can only say that this would have never happened without Dana’s help. Its just not the benefit of the Quickstart program and his subsequent consulting he’s provided, its the entire network of people that Dana has available to him from his years in the industry and that network has been incredibly beneficial to us as well.

For anyone starting a new clothing line, or ANY business for that matter, it is critical to have the business and financial guidance to confirm that your business is viable. It’s better to spend a little money up front to determine this than to go down the path toward financial ruin because you don’t have a viable business only a great idea. A great idea is only great if you can execute it and make it profitable. THIS is where Dana proves his worth in gold!”

“One of the greatest experiences of starting my new business has been having the opportunity to work with Dana Fried. His expertise with start-ups is unrivaled. Beyond his vast knowledge, he has specifically impressed me with his unwavering dedication to each and everyone of his clients. He has strong relationships with top professionals in the business and let’s his client benefit from his hard work.

If you are willing to put in the time and effort, he will provide you with the tools and resources necessary to put you on a path for success. I would highly recommend Dana to anyone looking to make his or her dream of starting a business a reality.”