About Dana

Dana Fried photo Dana Fried dfried@delphic-group.com Dana Fried and his Associates have vast experience in consulting to a wide spectrum of businesses. These include wholesale, retail, manufacturing and service businesses.
“At Delphic, we provide companies instant hands-on senior management expertise at the cost of hiring an entry-level executive.”
- Dana Fried
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  • Interim COO/CFO of Nasty Gal, a hyper growth online apparel retailer. Involved in strategic planning, responsible for financial reporting, Cash flow and operations. Negotiated increased credit lines from financial institutions and currently involved in negotiations with strategic partners and suppliers. Have been consulting with the CEO since the infancy of the company.
  • Board member of Tommy John, a hyper growth manufacturer of underwear lines Tommy John. Tommy John debuted in Neiman Marcus stores in late 2009 with record sell thru’s and is now carried in over 600 stores nationwide. Have broken sell thru records in both Nordstrom and Neiman Marcus. Able to connect company with manufacturing and financing to enable astounding growth. Have been consulting with the CEO since the infancy of the company.
  • COO/CFO of a luxury footwear company (Taryn Rose) managed wholesale and retail growth from $8-$25m in two years. During that time was the 21st fastest growing private company in Los Angeles according to the LA Business Journal.
  • 10 years experience as President of a financial consulting and tax management group.
  • Helped establish, build and operate retail stores throughout the country. (Taryn Rose)
  • Helped establish and manage overseas manufacturing in Europe and China.
  • Corporate controller of a real estate development company with $250M in annual revenues and over 60 corporations, partnerships and LLC’s. Responsible for cashflow and financial reporting for all entities.
  • Presented seminars to hundreds of busineses at various industry trade shows including MAGIC on topics that include Branding, Supply Chain, Starting an Apparel Business, and Financial Planning for a Retail Operation

Learn more about Delphic Consulting partners on our main website.

Dana coached me through the whole process - from branding to finances to marketing to distribution, the list goes on.

- W. Reece, CEO.
Skylar Clothing

Reliable Guidance

He provided a reliable guidance and substance to our vision. He taught us the tools necessary to start our business in operations, manufacturing, sales and merchandising, and finances.

- Emily & Jessica Leung,
Hey Lady

Strong Sales Strategy

Dana Fried showed me that although I had a great product that doesn’t mean anything if you don’t have proper margins and a strong sales strategy to survive. And so the process began.
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- Bonnie Matthews, CEO/Founder
Blue Pony Vintage

Hyper growth!

Dana has been an instrumental force in my business. Since working with Dana, my company has grown over 1000% and continues to explode. He has taught me everything from financials to human resource management, and I continue to learn more with each phone call, visit and email.
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- S. Amoruso, CEO.
Nasty Gal

Dana Fried is the best consultant I have ever worked with in my business career. I have worked with consultants from the Boston Consulting Group who could not measure up to the talent and energy that Dana has. Taryn Rose International would not be a 40 million dollar company today without the assistance of Dana Fried over the last 9 years. He has known me since I started from my garage and was by my side as a COO, during my company’s fast growth.
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- T. Rose, Founder
Taryn Rose International

How We Help

The Delphic formula is tailored around your product and brand. This ensures that you quickly determine if your product is viable in the marketplace, before losing time and money.

Try Out the Mini Quick Start Program

If you want to see what its like to work with us but afraid to commit for the entire Quick Start Program we have developed the Mini Quick Start Program.

This gives you an opportunity to see if we know our stuff and determine whether or not you like working with us.


The Mini Quick Start consists of:
  • Concept review
  • Communicating your Features / Benefits
  • Target retail pricing
  • Target Wholesale Margins
  • Budget Friendly Price: $500

Everything you learn will be applicable to the Quick Start Program if you decide to move forward. The $500 for the Mini Quick Start will be credited toward the first two phases if you decided to continue with us.

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310-251-9178

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Contact Information

Delphic Consulting Group
400 25th Street
Manhattan Beach, CA 90266
Phone: 310-251-9178
Fax: 1-866-866-7759

Industry Expertise

Established businesses and Start Ups. We help at all levels.
Apparel Manufacturing
Apparel, Fashion, Accessory Start Ups
Footwear Start Ups

Our Formula

The Delphic formula is tailored around your product and brand. This ensures that you quickly determine if your product is viable in the marketplace, before losing time and money.